Your company’s vision is a clear statement of what the business wants to achieve or become in the future. This is something that all companies should have, but it can be hard to build this vision. If you are having problems building your vision, there are a few points that you should consider.
Your Core Ideology
When creating a company vision, you need to think about the core ideology of the business. This will be what motivates the people in the company to do their part, other than their salary. You have to think about the ideals that you want to uphold and have your employees carry with them when they perform their functions.
Your core ideology will define your business because it serves as the identity. The people running a business might change, but the core ideology generally will not. The core ideology of your business will also help you determine your vision.
The core ideology of the business will be made up of the core values and the core purpose of the business. The core values will be the guiding principles that are at the heart of the business organization. The core purpose is the reason why the company exists at all.
Some people become confused between the core purpose of the business and the goal of the business. The purpose of the business answers the why aspect of the company’s existence. The goals of the business will answer the ‘what for’ aspect of this question.
The Envisioned Future
Another part of your company vision will be the envisioned future. The envisioned future is different to the core ideology because it is more flexible. This is what your business aspires to become or achieve in the future. The envisioned future will generally have a time frame attached to it.
The envisioned future will generally be a long-term goal and will make up part of the vision of your company. Many people assume that the vision of a company will have more to do with the envisioned future than the core ideology. However, this is not actually true because it will be a combination of the two.
How To Build Your Company’s Vision
Once you know your core ideology and your envisioned future, you will be able to build the company vision. The company vision will generally be the way that you are going to achieve the envisioned future using your core ideology. An example of this would be a service business who has a core ideology of being eco-friendly and paperless. Their vision could be to be the largest paper-free service business in their industry by 2030.
When building your vision statement, you need to have a future-orientated mindset. You have to pretend that you are already in the future and at the end of the time frame that was set for the envisioned goal. With this mindset, you will be able to see your company achieving the vision and be able to write down how this could have been done.
Writing this down will help you create the first draft of your vision statement. Of course, you will need to go into as much detail as you can about the people, equipment, and resources you will need. Once you have the draft statement, you can distribute it to other members of the company from the top management to the employees to get feedback.
The feedback will generally lead to you having to rewrite the vision and take the feedback comments into account. This is a process that might need to be repeated a few times before everyone is happy with the vision.