Strategy in Action : Netflix

Netflix has expanded to being available in 190 Countries in only 8 years and their global growth is a huge factor in the company’s overall success. Netflix operates in over 190 countries, and close to 73 million of its some 130 million subscribers are outside of the U.S., where it all began. As you can imagine, this is a remarkable achievement for a company that only operated in the U.S. before 2010 and in only 50 countries by 2015.

So, let’s peel back those onion layers and look at what went into scaling this tremendous growth.

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