The Professional Coaching Journey.
Built to the Highest Standard.
Credential ➠ Practice ➠ Business
Top Executive Coach — CEO Today (2022)
Top Executive Coaching Voice — LinkedIn (2024)
Becoming a coach is meaningful work.
But building a professional coaching practice can feel surprisingly lonely.
You’re holding space for others.
You’re developing your own voice.
You’re trying to meet the standards of the International Coaching Federation (ICF) while also figuring out the business side of coaching.
Most coach training programs prepare you for the craft.
Very few prepare you for the profession.
At The Art of Strategy, we support coaches who take their work seriously and want to build something sustainable around it.
Clear standards.
Direct feedback.
Professional growth in community.
This is where coaching becomes practice — not theory.
Choose Your Path
Three ways to strengthen your coaching practice.
Where you begin depends on where you are in the journey.
Community of Practice
Refine the craft. Stay sharp.
A professional space where coaches strengthen their craft through peer practice, reflection, and real conversation.
Because coaching mastery develops across the coach you are, the craft you practice, and the business you build.
ICF Mentor Coaching
Earn the credential with confidence.
Our ICF-aligned Mentor Coaching program helps coaches deepen their competency and meet the requirements for ACC, PCC, and MCC credentials.
Not theory.
Real coaching refinement aligned with the ICF Core Competencies.
Beyond the Badge
Build the business behind your credential.
A credential proves competence.
A coaching business requires structure.
Beyond the Badge helps coaches turn credentials into sustainable practices.
Community of Practice
For coaches committed to refining how they show up — in themselves, their practice, and their business.
The Community of Practice is a professional calibration space for coaches who want to keep improving.
Not casually. Deliberately.
Through structured reflection, peer dialogue, and live coaching practice, coaches sharpen their presence, awareness, and professional judgment.
The Three Lenses
Each session develops coaching mastery across three dimensions of the profession.
Self
Presence, awareness, bias, and confidence in the room.
Practice
Competency refinement through live coaching and direct feedback.
Business
Structure, sustainability, and professional boundaries.
You practice out loud.
You receive thoughtful feedback.
You refine the craft.
The result?
More precision.
More grounding.
More confidence.
What You Receive
9 live virtual sessions (60 minutes each)
Facilitated by Alison Geskin, PCC
Live coaching demonstrations and real-time reflection
Peer dialogue and integration exercises
ICF-aligned learning format
Eligible for ICF Continuing Coach Education (CCE) hours*
Flexible attendance (live or recording)
Certificate of Completion
A nine-month professional development experience for practicing coaches.
This is a space where coaches continue refining the craft.
ICF Mentor Coaching
Coaching That Meets the Standard
Mentor Coaching is required for coaches pursuing or renewing ICF credentials.
More importantly, it is where coaching competency becomes embodied.
Not memorized.
Our Program Includes
10 hours total
• 7 group mentor coaching sessions
• 3 individual mentor coaching sessions
Developmental feedback aligned with ICF Core Competencies
Live coaching practice and observation
Direct, honest reflection from an experienced mentor coach
This is where many coaches experience the biggest shift in their coaching.
More clarity.
More presence.
More confidence.
Eligibility Requirements
Our Mentor Coaching program is designed for coaches practicing at a professional standard.
Participants must:
Have completed a recognized coach training program (ICF-accredited or equivalent)
Meet ICF coaching hour requirements
ACC: 60+ hours
PCC: 125+ hours
Understand and follow the ICF Code of Ethics
Be committed to practicing coaching with rigor and integrity
Beyond the Badge
Build a Practice That Performs
A credential proves competence.
A coaching business requires structure.
Many talented coaches struggle with the business side of coaching.
Not because they lack ability — but because no one ever taught them how to build a professional practice.
Beyond the Badge helps coaches move from:
Credential → Practice → Sustainable Business
Most coaches stop at the first two stages.
Beyond the Badge focuses on the third.
This is not marketing hype.
It is clear, disciplined business development for professional coaches.
What We Work On
Inside Beyond the Badge, we help you clarify:
Positioning
Who you serve and the problems you solve.
Pricing
Fees you can state with confidence.
Offer design
Clear, client-ready coaching packages.
Business systems
Agreements, delivery structure, and client experience.
No hustle culture.
No gimmicks.
Just thoughtful, professional growth - alongside other coaches building serious practices.
What You’ll Leave With
Beyond the Badge is a 6-week business mastery program for professional coaches.
The program follows the Coach Business Flywheel™ — guiding coaches through positioning, offers, pipeline development, and sustainable business growth.
• 6 live applied learning sessions (weekly)
• 3 private 1:1 integration sessions
The 1:1 sessions are intentionally placed to support your progress:
Pre-program onboarding session
Clarify your starting point and business goals.
Program Wrap session
Polishing your positioning, offers, and pipeline strategy.
Post-program follow-up session (6 weeks later)
Review progress and strengthen your next phase of growth.
Small cohort environment
Live virtual sessions
Conversation-based learning
Participants also complete real-world business actions between sessions, building their coaching practice as the program progresses.
This format allows for real thinking, real implementation, and real progress.
Ready to Build the Business Behind Your Coaching?
If you’re ready to move beyond the credential and build a clear, structured coaching practice, we’d love to hear from you.
Are you ready to maximize your coaching competencies?
This self-assessment tool is specifically crafted for those aspiring to achieve their International Coaching Federation (ICF) credentials. Understanding how you measure up against ICF’s core competencies is crucial. This assessment will help you pinpoint areas for deeper focus, preparing you for the rigorous standards of certification.
Tools to Drive Performance
Welcome to The Art of Strategy, where excellence in coaching meets transformational growth.
Our Mentor Coach Program extends into a comprehensive Field Guide designed to deepen your understanding and application of the ICF Core Competencies. This guide is your personal roadmap to achieving and exceeding the standards of professional coaching.
Why Choose Our Field Guide?
Deep Dive into ICF Core Competencies: Gain unparalleled insights into each core competency. Learn what they look like in practice, feel their impact, and bring them alive in your sessions.
Practical Tools and Resources: Specifically designed for ICF credential preparation, our guide includes exercises, reflective practices, and real-life scenarios to hone your skills.
Expert Guidance: Benefit from the wisdom and expertise of seasoned, professional mentor coaches who bring best-in-class experience to every page.
Actionable Strategies: Develop a clear path to success with strategies tailored to help you prepare for ICF assessments.
Ethics and Alignment: Ensure your practice aligns with ICF competencies and ethics, enhancing your professional integrity and credibility.
Take Your Coaching to the Next Level
In-Depth Content: Comprehensive analysis and practical exercises for each ICF Core Competency.
Personalized Learning: Tailor your journey to fit your unique coaching style and client needs.
Professional Excellence: Elevate your coaching practice, ensuring you meet and exceed the highest standards of the profession.
Join the community of coaches dedicated to excellence. Start your journey with our Field Guide today and transform your coaching practice!
As a newly trained coach, you’ve embarked on an exciting journey to transform lives and create lasting impact. But starting and growing a successful coaching business requires more than just passion and skills—it requires a solid foundation and strategic planning.
Introducing the Coaching Business Playbook—your ultimate guide filled with practical tips, industry standards, and powerful exercises designed specifically for emerging professional coaches like you.
This playbook addresses the key challenges you face as a new coach, providing you with:
Essential Tools and Resources: From goal-setting frameworks to client management strategies, everything you need to build a robust coaching practice.
Proven Strategies: Learn from seasoned coaches and industry experts who have successfully built their businesses from the ground up.
Actionable Exercises: Practical worksheets and exercises that guide you step-by-step in implementing what you learn. With this playbook, you’ll be armed with the knowledge and confidence to: Establish a strong foundation for your coaching business.
Attract and retain clients effectively. Achieve your professional goals and build a sustainable coaching career. Don’t let uncertainty hold you back.
Invest in your future and unlock your full potential as a coach today!
Are you an executive, manager, or leader looking to enhance your leadership toolkit? "Coach-Like Leadership: A Field Guide" is your essential resource for developing a coach-like leadership style that drives powerful performance and builds better outcomes. Written by globally recognized Leadership expert, Alison Geskin, this field guide offers practical strategies, actionable exercises, and real-world examples to help you empower, engage, and motivate your team using expert coach-like leadership techniques.
What You'll Learn:
Essentials: Strengthening the Foundation
Foundational Emotional Intelligence (EI): Anchor to the core principles of EI, forming the bedrock of effective coach-like leadership.
Key Capabilities of a Coach-Like Leader: Discover the critical skills needed to transition from traditional leadership to a coach-like approach.
Characteristics of a Coach-Like Leader: Explore the traits that define a successful coach-like leader, including empathy, patience, and resilience.
Enhancing: Developing Advanced Skills
Empathy and Active Listening: Learn to connect with your people on a deeper level, understanding their needs and forging stronger relationships.
Asking Powerful Questions: Master the art of stimulating critical thinking and problem-solving through thoughtful, open-ended questions.
Feedback: Gain techniques for providing feedback that guides growth and improvement without diminishing morale, fostering a culture of continuous development.
Why This Field Guide?
Hands-On Approach: Practical exercises to strengthen your coach-like leadership capabilities.
High-Impact Development: Access high-value resources and actionable insights designed to enhance your leadership practice.
High Value: Benefit from expert guidance and approaches that ensure you're learning the most effective coach-like leadership strategies.