Rising Together: The Art of Strategy × ICF Calgary Partnership
Supporting Coaches at Every Stage of Their Journey
There are moments in your professional life that feel less like achievements and more like alignment.
Announcing our new role as the Foundation Partner to ICF Calgary is one of those moments, not just for The Art of Strategy, but for the entire coaching community across Alberta and beyond.
Because this partnership represents something far more meaningful than sponsorship.
It represents a shared belief: When one coach rises, we all rise.
And when coaches are supported deeply, intentionally, and compassionately, the entire profession becomes stronger.
Coaching Is Personal. Growth Should Be Too.
Coaches know this better than anyone.
The work we do sits at the intersection of identity, courage, and purpose.
Your development is not linear — it is layered, reflective, iterative, and profoundly human.
And whether you’re:
working toward your ACC or PCC,
building a sustainable, profitable coaching practice,
entering the field for the first time, or
deepening your craft after years in the profession,
The truth is the same:
Coaching asks a lot of us. Reflection. Competence. Ethics. Presence. Business acumen.
And a commitment to becoming better than we were yesterday.
This is why the partnership between ICF Calgary and The Art of Strategy matters so much.
It allows us to support coaches not only in the technical side of credentialing, but in the human side of becoming the coach — and the business owner — they are meant to be.
Why This Partnership Exists
ICF Calgary has long championed ethical, human-centered coaching across Alberta. Their mission is built on the foundations of:
advancing the profession,
strengthening professional standards,
building community, and
ensuring coaches feel grounded in the work they do.
The Art of Strategy complements this mission with:
deep expertise in reflective practice,
specialization in competency-aligned Mentor Coaching,
a global lens on coaching mastery,
structured pathways for credentialing success,
and an ability to support coaches in building sustainable coaching businesses, not just collecting hours.
Together, we share one intention:
To support coaches at every stage of their journey — with clarity, compassion, community, and high-caliber development.
What This Partnership Makes Possible for Coaches in 2026
As the Foundation Partner, The Art of Strategy will be delivering a full suite of value-rich resources throughout the year:
ICF-aligned learning articles & tools
Each article provides practical, competency-based insight that helps coaches grow their coaching skills and prepare for credentialing.
Social spotlights celebrating coach development
Highlighting real growth, lived experiences, and the evolution of the coaching journey.
Dedicated newsletter features & email support
Guiding coaches in credentialing readiness, reflective practice, and business sustainability.
A co-hosted LinkedIn learning event
Bringing together two incredible communities for shared insights, live coaching discussions, and professional development.
A 2026 presentation opportunity
Where we will deliver meaningful, transformational learning directly to the ICF Calgary community.
A year-long presence in the ICF Calgary learning ecosystem
Ensuring coaches have consistent access to tools, resources, and support to elevate their craft and confidence. But perhaps the most meaningful offering within this partnership, and the one most aligned to our shared values, is this: The Community of Practice.
The Community of Practice: A Home for Coaches to Grow, Reflect, and Rise Together
We are especially proud to amplify our free Community of Practice (COP) as part of this partnership.
Coaching is powerful work. But coaching can also be lonely work.The COP exists to bridge that gap.
It’s a space where coaches can:
ask real questions,
share real experiences,
practice skills in a safe environment,
explore the ICF Core Competencies,
receive insights from peers,
deepen reflective practice, and
stay connected to the profession in a meaningful way.
There is no hierarchy here. No pressure to perform. No “you should be further ahead.”
Just coaches supporting coaches — with openness, honesty, and mutual respect.
The COP is where coaches feel proud of their progress. It’s where confidence stabilizes and clarity returns. It’s where connection becomes the catalyst for growth.
This is the environment we’re committing to nurture through the partnership.
Raising the Standard, Together
When coaches feel supported, deeply supported, everything gets better:
✔ The coaching itself
✔ The outcomes clients experience
✔ The standards upheld across the profession
✔ The ethical integrity of the work
✔ The confidence coaches carry
✔ The sustainability of their practices
Confident, credentialed coaches don’t just improve their own careers. They raise the standard for everyone. And that is the heart of this Foundation Partnership. A profession strengthened through community, clarity, and courageous growth.
A New Chapter for the Coaching Community
We are honoured to stand alongside ICF Calgary, an organization that embodies the very best of coaching, as we co-create a year filled with learning, connection, and support. This partnership goes beyond collaboration, it is a commitment: to coaches, to excellence, to professional standards, and to the coaching profession we all love. Together, we are raising the bar and growing stronger as a community.
Ready to grow with us? Start here.
1- Join The Art of Strategy’s free Community of Practice
A grounded, supportive space for real coaching conversations and continuous growth.
2- Follow both The Art of Strategy and ICF Calgary
Stay informed about upcoming events, articles, learning sessions, and credentialing support.
3- Explore the Mentor Coaching Program
For coaches ready to pursue ACC or PCC — with intention, rigor, and confidence.