Beyond the Badge
Build a Steady Coaching Business
Coaching is a profession. Not a side hustle.
Beyond the Badge is for coaches who know they are good at coaching but feel unsure about the business side. You care about your clients. You work hard. But the business feels messy, inconsistent, or heavier than it should.
This program helps you get clear, get organized, and get steady.
No hype. No noise. No shortcuts.
Applications open for the next cohort
Beyond the Badge is for you if you:
You are a trained coach, with or without a credential.
You know your coaching works.
Your income feels inconsistent or stressful.
You are tired of guessing what to do next.
You want your business to feel solid and manageable.
This program attracts coaches who want to treat coaching like a real profession.
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Beyond the Badge helps you:
Understand where your business really is today.
Get clear on what you offer and who it is for.
Set pricing you can say out loud without stress.
Put simple structure around agreements and delivery.
Create a plan that makes sense to you.
This is about operational clarity and confidence, not growth tricks.
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This program does not:
Build funnels.
Create content.
Find leads.
Write sales scripts.
Do anything for you.
Beyond the Badge helps you become steady and clear so your business can support you, not drain you.
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The structure mirrors our Mentor Coaching program for simplicity.
Twelve total hours.
Nine hours of group sessions.
Three one-to-one sessions.
Live and virtual.
Small cohort.
Conversation based and practical.
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In the group sessions, you will:
Look honestly at where your business is right now.
Clarify what you actually offer.
Work through pricing without pressure or shame.
Set clear agreements and boundaries.
Understand how work comes in.
Improve how work flows.
Define what “steady” means for you.
In the one-to-one sessions, you will:
Focus on your specific situation.
Work through real decisions.
Leave with a clear plan for the next year.
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By the end of Beyond the Badge, you will have:
Clear offers you can explain simply.
Pricing you trust.
Cleaner boundaries and agreements.
A better handle on time and energy.
A plan you understand and believe in.
Most importantly, you will know where you are going, what is in the way, and how you want to move forward.
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Community of Practice (COP)
Free monthly sessions for connection, learning, and shared conversation.Mentor Coaching
Focused on coaching skill, presence, and credential readiness.Beyond the Badge
Focused on the business side of being a coach.
Each program supports a different part of the journey. Together, they support the whole coach.
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Alison Geskin, PCC, Founder, The Art of Strategy
Alison brings deep experience in leadership development, coaching, and professional education. She facilitates each session with a focus on clarity, ethical rigor, and practical application, creating a space where coaches can reflect, challenge assumptions, and strengthen their practice.
Ready to move Beyond the Badge?
If you’re tired of guessing and ready for clarity,
this program is for you.
Have Questions?
Contact us at hello@theartofstrategy.ca.