Beyond the Badge
Build a Steady, Professional Coaching Practice
Coaching is a profession. Not a side hustle.
Beyond the Badge is for coaches who know their coaching works but still feel uncertain, overwhelmed, or inconsistent when it comes to the business side.
You care deeply about your clients. You work hard. But your business doesn’t yet feel clear, organized, or steady.
This program helps you clarify, structure, and stabilize your coaching practice, without losing integrity, presence, or joy.
Applications open for the next cohort
Beyond the Badge is for you if you:
Are a trained coach, with or without a credential
Know your coaching works
Feel income is inconsistent or stressful
Are tired of guessing what to do next
Want a business that feels solid, professional, and manageable
This program is designed for coaches who want to treat coaching like a real profession, not a side hustle.
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Beyond the Badge helps you:
Understand where your business really is today
Get clear on what you offer and who it is for
Set pricing you can state confidently
Put simple structure around agreements, delivery, and client flow
Leave with a practical plan you understand and believe in
This is about operational clarity and confidence.
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Beyond the Badge does not:
Build funnels or write sales scripts
Create content or find leads for you
Do any of the work for you
It gives you the tools, clarity, and structure to run your coaching business without burning out.
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The structure mirrors our Mentor Coaching program for simplicity and ease of step-in:
10 total hours
7 group sessions (applied learning labs)
3 one-to-one sessions (personalized integration)
Live and virtual
Small cohort
Practical, conversation-based
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By the end of Beyond the Badge, you will have:
Clear offers you can explain simply
Pricing you can say out loud with confidence
Professional agreements and boundaries
A better handle on your time and energy
A practical 12-month plan you understand and believe in
Most importantly, you will know where you’re going, what’s in the way, and how to move forward.
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Alison Geskin, PCC, Founder, The Art of Strategy
Alison brings deep experience in leadership development, coaching, and professional education. She facilitates each session with a focus on clarity, ethical rigor, and practical application, creating a space where coaches can reflect, challenge assumptions, and strengthen their practice.
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Community of Practice (COP) – Free monthly sessions for connection and shared learning
Mentor Coaching – Focused on skill, presence, and credential readiness
Each program supports a different part of the journey. Together, they support the whole coach.
Ready to move Beyond the Badge?
If you’re tired of guessing and ready for clarity, this program is for you.
Have Questions?
Contact us at hello@theartofstrategy.ca.